4 out of 5
| Language | : | English |
| File size | : | 754 KB |
| Text-to-Speech | : | Enabled |
| Enhanced typesetting | : | Enabled |
| Word Wise | : | Enabled |
| Print length | : | 368 pages |
| Screen Reader | : | Supported |
In the age of digital distractions, it's more important than ever to understand how to create products that people can't put down. In his book, Hooked, Nir Eyal provides a framework for understanding how products can become habit-forming and how this knowledge can be used to create products that people love.
The Hook Model
Eyal's Hook Model is a four-step process that explains how products can become habit-forming. The four steps are:
- Trigger: A trigger is something that prompts a person to use a product. Triggers can be external (e.g., a notification) or internal (e.g., a craving).
- Action: The action is the behavior that the person takes in response to the trigger. Actions can be simple (e.g., clicking a button) or complex (e.g., completing a task).
- Variable reward: A variable reward is something that is unpredictable and rewarding. Variable rewards are more likely to keep people coming back for more.
- Investment: An investment is something that a person puts into a product. Investments can be time, money, or effort. Investments make people more likely to continue using a product.
How to Use the Hook Model
The Hook Model can be used to create products that are habit-forming. By following the four steps of the Hook Model, you can create products that are:
- Triggering: Products that trigger people to use them are more likely to be used regularly.
- Actionable: Products that are easy to use are more likely to be used frequently.
- Rewarding: Products that provide variable rewards are more likely to keep people coming back for more.
- Investing: Products that require people to invest in them are more likely to be used consistently.
Hooked is a fascinating and insightful book that explores the psychology of addiction and behavior change. Eyal's Hook Model provides a powerful framework for understanding how products can become habit-forming and how this knowledge can be used to create products that people love. If you're interested in learning more about how to create habit-forming products, then I highly recommend reading Hooked.
